Marketing Director - Jobs in the Theatre - Part 8

The marketing director is in charge of finding out the particular wants and needs of patrons and possible future patrons of the theatre. This is done in a variety of ways through market research. It is important to figure out what a theatre can do to win patrons over the competition.

Competitions for theatre include sports, video games, television, movies, and can even include other theatre companies if the companies in a city do not work together in order to support each other. Once these are figured out, they can go into the marketing plan, which is also a responsibility of the marketing director.

The marketing director is also usually in charge of media relations. He or she will work closely with the graphic designer to approve designs for advertising in local media. He or she will also work closely with the graphic designer in order to make in-house media such as theatre newsletters, season brochures, and programs.

While some of the advertising, media relations, and publicity may be delegated to others, it is usually the marketing director that is in charge over these people. The marketing director will work closely with whoever is over each small part to ensure that the theatre's marketing goals are accomplished.

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